An Automotive Story
Redux Leichtbau

The opportunity

Our connection to BMW is part of our DNA, so the chance to develop a brand for a new company aiming to revive the iconic BMW E30 M3 with a modern resto-mod twist was one we couldn’t resist. The brief was straightforward: take the name and craft a visual identity that could stand proudly alongside this reimagined version of a truly legendary car.

With only 30 units to be produced, the Redux E30 is an exceptionally special vehicle. The new visual brand needed to reflect not only the precision engineering behind the build, but also offer a subtle nod to BMW’s distinctive 1980s heritage.
 

The result

Through a series of robust creative proposals, we developed a truly distinctive identity. The final roundel was designed to sit seamlessly across the car—from prominent placements to the smallest details, including dust caps and the engine oil cap. A series of workshops also led to the creation of a standalone strapline, Enhance Evolve, which reinforced the core ethos of this unique project.

The BMW E30 M3 reimagined by Redux has since made a significant impact within the ever-growing restomod scene, earning acclaim from leading industry publications and journalists. Demand for build slots continues to increase, and the Redux M3 keeps evolving into an extraordinary feat of engineering.